I recently wrapped up a wedding that I am still hyped up about. Everyone was just so sweet and full of life that I sincerely felt like I knew everyone in this town for years!! Check out this little video I made about going the extra mile in making clients our friends. In the routine of our businesses, it is all too easy to let our clients stay just that: our clients. Reach out to them and make them your friends! Who would you rather have shooting your wedding: just another vendor, or your good friend?! In the end, this is an important part of distinguishing the service we offer as photographers as more than just someone who "takes pictures". Sweet! :-)