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This 60 second IKEA commercial for the UK market explores the difference between a “house or a home”. A voice over accompanies the flowing graphic visuals, which seamlessly merge with typography. The spot has been also made into a 40" version and three 10" cutdowns.

maxhattler.com/ikea

CREDITS
Director - Max Hattler
Client - IKEA
Production Company - Bermuda Shorts
Producer - Lisa Hill
Agency - Beattie McGuinness Bungay
Creatives - Trevor Beattie & Simon Bere
Agency Producer - Jane Oak
Sound – 750mph
Length: 1'00"
Year: 2007
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