More
18. SEOmoz Whiteboard Friday-SEO Site Reviews Step-by-Step
1 year ago
This week our good buddy and SEOmoz Global Associate, Tom Critchlow, is back in the hizzy for an awesome installment of WBF. In this video, Tom will walk you through all of the important components to look at when conducting a basic SEO Site Review. This is the bread and butter of most SEO consulting so for those of you new to the game, it's a great primer; and for those of you witha few miles behind you, it's a great reminder of all the things you should be checking.
Feel free to participate in the comments and share any other information you typically include in a site review, or any great methods or tricks you've found to make site reviews easier to conduct or more valuable to the client. Enjoy...
Tom wanted me to add:
"Vanessa (Fox) pointed out a post on Jane and Robot which is has some really useful guides on search friendly development as well as some good checklists for diagnosing website issues. It's developer focused but I urge you to check it out: search friendly design patterns for web developers"
Feel free to participate in the comments and share any other information you typically include in a site review, or any great methods or tricks you've found to make site reviews easier to conduct or more valuable to the client. Enjoy...
Tom wanted me to add:
"Vanessa (Fox) pointed out a post on Jane and Robot which is has some really useful guides on search friendly development as well as some good checklists for diagnosing website issues. It's developer focused but I urge you to check it out: search friendly design patterns for web developers"
-
Scott WilloughbyProducer
-
Digital Service2 months ago -
Samuel Lavoie5 months ago -
Clif Thompson8 months ago
-
pepe9 months ago
-
Oscar Del Santo1 year ago -
golinski1 year ago -
Aidan Rogers1 year ago -
Alexander Gounder1 year ago
-
Denis Sweeney1 year ago -
Mike aka JD1 year ago
-
playslikescomments
-
Total
3,934 
10 
3 -
Nov 22nd 1
0 
0 -
Nov 21st 1 0 0
-
Nov 20th 3 0 0
-
Nov 19th 2 0 0
-
Nov 18th 3 0 0
-
Nov 17th 2 0 0
-
Nov 16th 4 0 0
-
Nov 15th 1 0 0
Previous Week
Please join Vimeo or log in to download the original file. It only takes a few seconds.
-
Vimeo: About / Blog / Developers / Jobs / Community Guidelines / Community Forums / Help Center / Site Map / Merchandise
/ Get Vimeo
-
-- Denis
Whiteboard Text:
1 First Impressions
* Usability
2 Accessibility/ Spiderability [look at it
*Turn Off: [what does the site look like? is anything missing? is there even anything there? is it a mess? is it readable?
-Javascript
-Cookies
-CSS
* Check Robots.txt
* Crawl Test Tool
* Browse as Googlebot
3 Google Health Check
* do a site search for the domain
* Brand search
* check the google cache (no hidden content)
4 Duplicate Content (should appear only once. duplication causes confusion and skews results)
* Search the content strings (is someone scraping your content? put content in quotes & search)
* Check non-www vs. www version of the site... does site resolve w/ both? do they redirect?
* Check all Domains (search all the domains that the client owns) site p-check
5 URLs
* Only 1 URL per Page
* Clean/Short/Descriptive
/Keyphrase Rich
6 Ti Tags
*Unique
*Descriptive
7 Content Review
* Enough Content?
* Header tags
8 Meta Tags
* Check for Stuffing (stuffing is bad!)
* Meta Description (not too long)
* Robots! (if they miss your whole site... bad!)
9 Redirects
* 'Live Http Headers' is a great firefox plugin for checking. for all domains, all sites
* Check everything. 302?
10 Internal Linking
* Number of Links, off home pages, off product pages
* Anchor Text.
* Check nofollow links.
11 Geo-location
* IP Location
* Local Address
* Google Local
* SEOmoz tool (tool checks geo-location)
12 External Linking (9:16) Health Check
* Anchor text
* Deep Linking. do all the links go to the home page? some links should to whole site
* Look Natural (to search engines) are there enough links?
* Paid Links. avoid paid links
13 Semantic HTML
* Bulky pages (slow)
* missing ALT text
* poorly formatted code.
-Scott