One of the first MTV spots I shot. Certain other music channels were broadcasting Pimp My Ride clones, with us having a brand new series of PMR, it was time to take the piss out of the competition... the 'Beware of Imitations' campaign was our answer.

It was much more fun to pimp the fridge than the kite. A funny piece of trivia is that obviously we pimped the kite out with the mind that it wouldn't fly... But we ended up having to do about three or four takes because the damn thing took to the skies!!! Ran-Dee was awesome as Inhibit.