Anybody who has ever put together a killer piece of linkbait has thought about it: how could I get this kind of attention to my landing pages? It's an obvious dilemma. You get a ton of traffic, a ton of links, all of the ranking boost that follows, how could you not want that juice directed toward your conversion-centric pages? Well, there are reasons why the two tend to be mutually exclusive, and that's what Rand explores in this week's Whiteboard Friday.

Fear not! There are ways a good piece of linkbait can and will benefit your conversions and we'll explore several of them in this video.