
Radium Audio Ltd - Music & Sound - Sure Girl
2 months ago
Project: Sure Girl - Online Advert
Agency: Mindshare Interactive - United Kingdom
Production Company: Mindshare Interactive - United Kingdom
Director: Mindshare Interactive - United Kingdom
Background: Mindshare Interactive, was commissioned by Unilever to animate with flash short online advert campaign
How we did it: We scored a music and vocal track that resolved with a branding sign off "Sure Girl". As a creative brief, we wanted to relate to the market, with a female sung chorus "take me as I am", which is a positive affirmation of her confidence,and her personality. - The tune is catchy, and on target for the age group, stylistically and emotively, and that it sends out a feel good vibe.
Sounds we created include: Music score, vocals, object spray, camera movement swooshes.
Agency: Mindshare Interactive - United Kingdom
Production Company: Mindshare Interactive - United Kingdom
Director: Mindshare Interactive - United Kingdom
Background: Mindshare Interactive, was commissioned by Unilever to animate with flash short online advert campaign
How we did it: We scored a music and vocal track that resolved with a branding sign off "Sure Girl". As a creative brief, we wanted to relate to the market, with a female sung chorus "take me as I am", which is a positive affirmation of her confidence,and her personality. - The tune is catchy, and on target for the age group, stylistically and emotively, and that it sends out a feel good vibe.
Sounds we created include: Music score, vocals, object spray, camera movement swooshes.
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