This is documentation for a marketing project that we completed for the Renewable Resources Coalition (RRC). The goal was to reach out to the Native Alaskans attending this year's Alaska Federation of Natives Conference (AFN). We decided to use a mobile ad truck to bring the message right to AFN's front door! Special credit goes out to Scott Dickerson (www.scottdickerson.com) for the billboard images and Anders Gustafson of RRC (www.renewableresourcescoalition.com) for commissioning the piece.