To launch BMW's new 3 Series car, we (DNBmedia) organized (in cooperation with marketing agency Ubachs Wisbrun/JWT) a so called "Interactive test drive". Test drivers of this new car and visitors of the website are 100% connected to each other by an streaming audio and video connection and GPS information will be "broadcasted" and shows up on a map. Visitors of the website can call directly with the test driver inside the car and ask him about his experiences.
Read more about this campaign in my blogpost: paultondeur.com/2008/09/23/interactive-test-drive-interactieve-proefrit-campaign-bmw-3-series/