Today (21/01/2009) is an exciting day here at It's Nice That as we managed to acquire one of the big digital advertising boards at the world famous Piccadilly Circus lights.

So, until 5am tomorrow morning our 30 second advert will play once every three minutes alongside some of the biggest brands in the world.

A massive thanks to Rainbow Dropshadow - rainbowdropshadow.com who have done an incredible job putting the animation together, they have been an absolute pleasure to work with, and seeing ice cream sundaes being made makes a refreshing change to the latest slick corporation promos.

Also a big thanks to Phil, who without his generosity none of this would've been possible.