4 types of voters who will vote in this primary for congressman paul
1) LRV-VH (Likely Republican Voters - Voting History)
2) UG-NR (Ungenerated Newly Registered - new voters not generated by ron paul)
3) G-NR (generated new voters because of the ron paul campaign)
4) NTR-EV (Non-traditional Republican eligible voters - dems, indies, etc)

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letter generated to any newly registered voter welcoming them to the voter rolls and encouraging them to cast a vote for them

How to Reach Ungenerated Newly Registered Voters
- Mass Communication (Debates, Website) has a particular message

- Geographic/demographic (through surveying, etc. a particular city or county has an issue of significant importance that is weighed heavily than the mass message)

A woman 45 years old is going to be more interested in education than a man who's 55 years old who is more interested in taxes
any woman is more likely to talk about health care than any man
there are exceptions to this of course, just statistical facts from looking at surveys

- coalitions (we know their interest because of affiliation)

WITH ALL OF THESE - we want to talk to people about Ron Paul's record. He has a record that will be very attractive to people across this spectrum, so the important thing is to talk about the issue that *they're* most concerned about over the one we're most concerned about. Don't talk about what motivated ME to be a Ron Paul supporter, find out their interest and explain how Ron Paul addresses this issue. Don't stoop to "telling people what they want to hear" but the record is out there and encourage people to look at the right part of his record.

- microtargeting (individual targeting)
Voter identification - ask them (similar to supporter identification) primarily by phone calls augmented by door-to-door or electronic as necessary. We ask: "are they republican?" "do they intend to vote in primary" "is the country going in the right direction?"

But specifically: ***"what issue is most important"
Answer the question - "what motivates this person the most?"
In an area of low undecideds, ask "are you comitted to vote for this person or just leaning towards them?"
Identify the undecided or uncommitted - spend a lot of time speaking on specific issues (using Ron Paul's record) that will motivate them (that we identify during the voter identification process).

Coordinate through your state coordinators and the national campaign so you don't duplicate or go too far off the main campaign program. In some areas the surveying will be done by professionals with followup by volunteers, in other areas by a group of volunteers.


2 MYTHS THAT ARE ABSOLUTELY FALSE
Most people believe what we believe
Most people know what we know

Don't presume that what you think will motivate someone is what is going to motivate them. There is a campaign strategy and message strategy that is developed for a reason because of these differences.


TYPES OF MESSAGES

- Biographical information: Very important. We need to get out biographical information. Ron Paul is an ideas person, so we need supporters to give him the biographical side (Dr. Paul, Grandfather Paul, etc.) that will contribute to a positive impression of him. People want to know who you are before they hear your ideas.

- Issue advocacy: What are the votes he's cast, what has he done as an elected official that we can advocate on his behalf.

- Contrast messages: People who are running against him. How can we contrast with that? Know public records of other candidates so you can contrast. As in "Do you realize that in 5 of his last years X candidate increased rate of spending..." Not to be hostile or argumentative, simply to be able to compare and constrast the record.

- GOTV/Mobilization: Identification and convincing of person to cast ballot

4 TYPES OF TARGETED INFORMATION

Issues that are time worn and time tested to appeal to Likely Republican Voters

Pro American Foreign Policy
Taxes and Spending
Pro-Life
Pro-Second Amendment

Up-and-coming issues:
Immigration
National Defense (against terrorists)

Nontraditional messages (Congressman Paul has record that appeals to LRV):
Civil liberties
Iraq War (even if they don't agree doesn't mean they disagree - in this case explain in the language of other issues they care about - the tax-and-spend issue, or contrary to a pro-american foreign policy that puts UN before US sovereignty, so it becomes less disagreeable)
Federal Reserve, NAU, NAFTA

door-to-door at primarily GOP homes

would be nice if everyone had a list of who is voting in republican primary
if you go to walk in an area, and you convince people with ron paul but they can't or won't vote for people, you're wasting your time and not accomplishing the mission

nontraditional/coalition: sending cards to 10 or 15 friends, email, groups that might support him or allow candidate or surrogate to appear at meetings, feature in newsletter, other communications, doesn't have to be "we endorse ron paul" just facts on his record or constitutional educational issues, etc.

doorknocking tip: put something out to the local media to inform them "this is what we're doing, this is where we're going to be, etc" get additional bang for the buck

ron paul unlike some candidates does not have 30 million dollars - you are his deliverers. we have to communicate these messages so when we go later and voter ID someone they already have to know something about Ron Paul

doorknocking: be brief, if you can get it down to 30 sec/1 min, not bad! people are not as gung-ho about this as you might remember, stay tight, it's about ron paul, it's not about every issue, it's not about getting them to go to outside events, etc. find and motivate voters so they come out. scope it down to the communications the campaign is preparing because they're targeting based on the above issues. this helps us hold the attention of the audience.

Be sure about what you're saying or say "I don't know about that -- I can get back to you." DATA FILE at this point, so someone can get back to them about it. Stick to the message and don't go out of bounds when doorknocking.

RESPONDING TO NEGATIVE MESSAGES AND DEALING WITH NEGATIVE PEOPLE

Don't fight or argue, don't have 10-20 min discussions, we have 10's of thousands of contacts to make. We can't do that by spending hours and hours. If they're talking because they're positive - get them involved with the campaign and they can talk to people that way.

Maybe they don't agree with him on Iraq but can offset concerns with his anti-terrorism record.

Don't argue with people - it's basic sales and marketing, say "thank you very much" and move on.