Mission: Find voters that will help Ron Paul win the Republican Primary match

**Synchronizing** messages that are happening across all mediums

Volunteer Recruitment and Voter Registration

What's the trick? Pretty simple - ASK THEM.

Well known statistic: 6 times more people are willing to volunteer than ever do.

It should be 6 times bigger - if you ask more people, you get more people.

Important to get new volunteers involved right away, don't take the information and let

it sit somewhere.

When one task is completed, give them another task right away.

Volunteer action:

1. Recruitment
2. Training
3. Activating

SAY THANK YOU - there are a million ways to say thank you.
Have a social function: younger - pizza, older - out to dinner
Have state coordinator give them a call to say thank you.
If Ron Paul comes to town, try to get them a few minutes with him.
Ways to say thank you that are personal and show it
Give them a signed book from Ron Paul
Build into the organization a culture of saying "thank you"
Don't take on yourself the recognition but find who is the mover and shaker and

basically make it easy for them to succeed and feel good about it


Different people do different things.
Some people will never go door-to-door but will phone bank or mail all day long.

HQ - some people could sit and answer the phone at HQ even though they wouldn't do the

door-to-door/phonebank/mail.

Give them information about Ron Paul. Go through voter ID. Then go back to those who

are undecided or uncommitted, talk to them about the specific issues we've identified

for them. Go back again.

Those are the things that are most important because they build the list. The list of

identified Ron Paul voters.

Voter Registration Drives
Local activist/volunteer folks are involved with. Volunteers and grassroots will

entirely drive the effort to get new people to vote for Ron Paul.

Pre-clear the person as a Ron Paul supporter (to make it effective use of time)
Know what the rules are in your area

FOLLOW UP
Do the easiest legally permissible way (to ensure that it goes from intention to

register to actually) if you can't verify it gets dropped in the mailbox or handed in,

set up to give them a phone call to contact
check the public records to make sure they did - if they didn't, contact again.

DATA FILING
Again totally critical. If you get them to register to vote, who are they?

You should be able to tell national on a moment's notice who registered to vote in your

county who is a new ron paul supporter (for example if Ron Paul calls and says he has

15 min to make calls and thank them)

Door-to-door drives. If you go to a house and there's someone in the house who's not

registered to vote, there's a touchpoint to increase # of ron paul eligible voters.

COLLEGE CAMPUSES
Hotbed of activity in support of Congressman Paul. If you're a campus organizer get in

touch with other organizers. Absolutely have an active campus base organization out

there registering voters. This is where you will find a bunch of folks very positive

to the message.

If you have out-of-state students, make sure you have a way to get them registered in

their own state. Remember not to waste time. Colleges, walk door-to-door, identify

someone who is a Ron Paul supporter register to vote right then-and-there (and invite

them to volunteer)

Use mock elections at the school as a way of identifying ron paul supporters and making

sure they're registered for the real thing - sell the sizzle. Press can talk about

winning "straw poll" at such-and-such state university.

DATA FILING -- again, this is the the difference between touching someone and turning

it into a mobilized voter that will be certain to make it to the polls. If we get 100%

turnout and they only get 85% we can have an advantage even when lagging a few points

in polls (that call people at home or whatever and don't require turnout on the voter's

part).

Get his record - he has a vast record - know what part of his record is going to help

us identify the people who will say "yes" that's the person I would vote for. Make

sure the issues we're talking about make sense and motivate and bring people into the

process so we can find our voters and turn them out on election day.

LOCATE, TRAIN, AND MOTIVATE VOLUNTEERS - beats having $30 million check

People out there:
disenchanted with process
very excited about freedom

Some people need to see past his position to his actual record before they will become more involved.

You can have all kinds of people interested in activity - but in the end, the thing that will count, is THE NUMBER OF BALLOTS CAST. Convert all the energy and excitement we have into more ballots cast.

QUESTIONS:
Q: Is voter identification the same thing as canvassing?
A: Yes, it is essentially, it's through the doors, phones, best done through the phones. Broke down canvassing to two different things: (1) supporter identification (2) voter identification. Supporter identification is closer to election day. Voter identification is earlier in the process. Voter identification includes the question "what is the issue that is most important to you?" (so if they are undecided or not committed we can talk to them over and over again about that issue in the future -- this way they tell you what to talk to them about rather than just a blanket appeal) If this person is an exception to the demographic, it will make all the difference. #1 and #2 are not necessarily identified as being as with the campaign. GOTV and Advocacy are identified with the campaign - happens from the beginning before voter identification (ads, debates, handbills, phone calls). If you identify with a candidate before voter/supporter ID you skew the sample.

Q: Volunteers are not required to disclose what their voluntary efforts are?
A: Suggestion is to contact the campaign, make sure what you are doing is proper, send scripts upline to validate them, make sure that a negative story doesn't run on the local news or media saying 'ron paul volunteers are doing something that violates some rule', make sure national field staff has them, etc.

Q:What system do you recommend for data filing?
A: Not a technical expert, different ways in different places. Try as much as possible to communicate with state and national folks and ask "what do you all recommend"? For passing data from local area to state area, make sure there's not a 2-3 week time to reformat the data so it's usable. Want to coordinate the effort with data flow. The more manipulable the database is, the better it is. For example, can you give me "a list of females over 40 who are identified as being interested in taxes" - the more you can target a message to target audiences and have the database respond in as many ways as possible, the better. Try to make sure it's compatible with the national organization and as manipulable as possible.