Everyone knows about blogs and social networks such as Facebook and Twitter. And theyve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities - Recorded by Steffan Antonas (@steffanantonas on Twitter) at the O'Reilly Web 2.0 Expo in San Francisco, CA on April 2nd, 2009. **Special thanks to Tara who was kind enough to allow me to tape and post this video.