Social Media sites such as Digg, StumbleUpon, and Facebook have changed the way content providers and web publishers distribute content. The traffic that social media sites send to web publishers has now become one of their most significant and indispensable sources of traffic. Increasingly, publishers are thinking of every page as a potential entry point for users and adapting the user experience on article pages accordingly. This session will explore some of the best practices employed by publishers who have been successful in gearing their brands, user experiences, and content toward increasing traffic from social media sites and providing a relevant experience to help engage those users and monetize the traffic.

***Note: This video was recorded by Steffan Antonas (@steffanantonas on Twitter) at the Web 2.0 Expo in San Francisco, CA on 04/01/2009. Special thanks to Bob for allowing me to record this presentation.