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A conversation between author, blogger, and analytics evangelist Avinash Kaushik (kaushik.net/avinash/) and Microsoft's Ian Thomas (liesdamnedlies.com/) at the eMetrics Marketing Optimization Summit, San Jose CA (May 6, 2009). Taken with a flip camera - sound quality poor, but audible. For participants, stay with it through 26:00. We love you Avinash!

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