AT&T’s Home Turf is a site where sports fans can get an inside glimpse of their favorite athletes’ homes. Each webisode is like an episode of MTV’s Cribs, only the athlete also plugs his AT&T products and services such as phones, Blackberries, high-speed internet, and satellite TV. Each video also has interactive features like hidden bonus footage or pop-up facts about the player and products. We shot this 9-minute episode at “Neon” Deion Sander’s impressive home outside of Dallas and also edited footage to create :30 and :60 TV teasers to drive to the site. You can also find this episode at seehowtheylive.com.