Episode 2 of the 10 part LRQA Business Assurance "Trust and Transparency" Podcast Series. Five of the episodes are audio and five video. The entire series can be accessed at businessassurance.com . The material was gathered at the launch of the "What Assures Consumers in an Economic Downturn" Report in London on April 23rd. This episode focuses on the "Accountability Gap" that was highlighted in the report, the difference between what consumers think an organisation's responsibility is and how well they are at living up to that responsibility. Featured are Harriet Lamb, Fairtrade Foundation, Alan Knight and Kate Ives, AccountAbility, Sandy Sutherland, LRQA and Solitaire Townsend, Futerra Communications.