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1. Cover creation
3 months ago
After working on the latest cover for Macworld Magazine I wanted to show what is involved in making a cover. I focused on the three main areas: the photography, photoshop and design. I chose a time lapse format to convey lots of information in a small amount of time. The only drawback of time lapse is that since half a day goes by in 30 seconds, the whole process seam so easy! Lots of details were left out of the design process (like the cover meetings and rounds of layout options). I began to photograph the design process after the layouts had already been narrowed down to just three cover designs.

On the technical side, for the time lapse video, I used the Canon 5D Mark II with a 24mm-70mm zoom. I chose the 5D because of its great image quality with high ISO's. Canon's sRAW1 gave me the flexibility of a RAW file with the file size of a jpeg. The actual Macworld cover was taken with a Phase One P65+ digital back attached to a 4x5 Sinar X camera with a 65mm lens.

Many thanks to Rob Schultz for allowing me to invade his office and literally shoot over his shoulder.

The music was used with permission by The Brokenmusicbox.

Credits

2,295 Likes

  • Ray Perenia 3 months ago
    wow, that's exactly what I do ... except not on that level! i must say that this is my favorite video! great job, and thank you for giving us an insight of how much work that gets put into a cover! thank you!
  • iamkalaniprince plus 14 days ago
    Seriously, at this level of professionalism every pixel is accounted for ! It's really amazing at how seemingly simple this image is until you get to witness the whole process. Just the lighting stage was polished to perfection. Fantastic outcome guys !

    Love and Aloha, iamKP-
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  • Hans Gustavsson 3 months ago
    Great video showing all the work that goes into a cover.
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  • ailatanotos plus 3 months ago
    awesome!
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  • Diane Woodward 3 months ago
    As a 24/7 resident of the iUniverse, I appreciate this video. Thanks!
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  • Minh Bui 3 months ago
    very cool, i didn't know so much work was put into the cover.

    i was wondering also, what were the intervals between shutters?
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  • Maurice Kessler 3 months ago
    Lovely. Looking forward to reading the companion article. I'll be sending the link for this to the rest of my Creative team.
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  • Perfect-Day Images plus 3 months ago
    How did you achieve the timelapse using the Mark II? Bunch of stills, but how was it automated? Thanks!
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  • Peter Belanger plus 3 months ago
    Thanks for everyone.

    Minh Bui, for the most part the intervals were 5 sec. For somethings like the walking it was faster.

    Perfect-Day-Images, I used Canon EOS Utility to capture still images about every 5 seconds. QuickTime was used to assemble them and Final Cut Pro to make the movie.
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  • CYCLEFILM plus 3 months ago
    Great stuff. Always inspiring to watch Pros at work!
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  • jm3 3 months ago
    so wonderful. i'm smiling now. great work.
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  • Ray Roman 3 months ago
    Great!
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  • gregsarpy 3 months ago
    That was really awesome.
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  • Jeremiah Jacobs 3 months ago
    Seriously, you couldn't make a better commercial for Apple than that.

    I'm not a Mac user, but after watching that, I *want* to be! :)
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  • alexei tolstoy 3 months ago
    wonderful!
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  • Paul Anthony Webb 3 months ago
    This is a pretty sweet video. I never thought that making a cover was so labor-intensive. I have one off-topic question though.

    Where'd you get that giant glazed donut? Do want!
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  • rick ash 3 months ago
    wow thanks, that was very educational, most interesting to see was the amount of lights needed to light the 2 items
    thanks
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  • Open Mac 3 months ago
    sweet
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  • Matthew Fredrick plus 3 months ago
    Ha, i have that issue. This is a really really great idea to do. Its great to understand and appreciate what people might think is "just taking a photograph" but is actually a modern art form. Great job
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  • Yury M. Volkoff 3 months ago
    It's cool! Look everybody who think what design, makeup and photography is easy, simple and quick. Thank you very much from Russia!
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  • Ted 3 months ago
    wow. great video
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  • Paul Wong plus 3 months ago
    Nice video. All that looks like fun!
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  • Seyfi Cem Baskın 3 months ago
    I think I saw a PC in that office! :)
    Great work.
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  • Mweshi 3 months ago
    very nice. thanks for sharing!
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  • Mahyar Rostami 3 months ago
    great work on that
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  • Funkmonk 3 months ago
    This. Is. Awesome.
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  • Jason L 3 months ago
    Very nice work! I was on the edit side of a big magazine for a decade through the early part of this decade, and it's amazing how much things have both changed and stayed the same...

    My favorite frame from the video: flic.kr/p/6NNdPk
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  • Sergei Petersson 3 months ago
    what are those two tablets you used? (models) white and black ones. thanks
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  • julencin2000 3 months ago
    Awesome video. Thanks for sharing with us this amazing work!
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  • John Catral 3 months ago
    Excellent Video! Makes me love my 5D MkII even more. Thanks! :)
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  • Peter Belanger plus 3 months ago
    Sergei: The two tablets are the Wacom CTE-630 (pearl) and Wacom Intuos 3 (gray).
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  • Vegar Dueland 3 months ago
    That's very interesting! Thanks for sharing :)
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  • Andy Coon 3 months ago
    That was incredible. Thanks for producing such a great video.
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  • Paul Robinson plus 3 months ago
    Fantastic and inspiring. Thanks!
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  • Jay M 3 months ago
    Wow! that camera really takes great pictures ;)

    Seriously, I always assumed that a lot of work went into pictures like that, but I had no idea how much!

    ~Jay
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  • Tylorli 3 months ago
    so cool, I love it!!!
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  • pianocello7 3 months ago
    wow wow wow
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  • Markus Merz 3 months ago
    Beside being a great video this is another good bookmark for freelance photographers!

    "Good 3m #video link to send to clients if they ask why production costs are so high: 'Cover creation' vimeo.com/5989754"

    identi.ca/notice/7991603
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  • Benjamin 3 months ago
    WOW Really good video ! Thanks for sharing !
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  • Henrique Lopes 3 months ago
    Great video. Keep them coming. Thx
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  • Jöran Maaswinkel plus 3 months ago
    Nice to see how much work it takes.
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  • Albert Normandin 3 months ago
    Fun with beauty
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  • Harry Cartwright 3 months ago
    love the video.. but please i am asking a professional now.... i am about to start college in sixth form.. iv been making films for about 3 years and finding unique soundtracks to my videos is the aspect that i find the most difficult.... please could you help me finding where you find such unique music... thanks again harry :D PLEASE HELP!!
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  • Mike Sly plus 3 months ago
    Great Work!
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  • Jean-Marie MEURILLON 3 months ago
    It is very nice to see poeple work hard trying to reach the perfection !!! Simply WONDERFUL !!! I couldn't imagine there was so much work behind a cover...

    Many thanks to share this movie !!!

    Best regards from Barcelona !!!
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  • thomasbdl 3 months ago
    Hi. Really nice video which turns out to be quite handy and useful for some people interested in design !

    I just have one question : what's the font you used for the title of that vid ? I think I kind of fell in love with it. ;-)
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  • Peter Belanger plus 3 months ago
    thomasbdl: the font was Gotham.

    Harry Cartwright: We found The Brokenmusicbox on myspace and contacted them for the use of their music. We will not use music unless permitted. You can try contacting other musicians directly and just hope for the best. Good luck.
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  • dalas verdugo staff 3 months ago
    Thank you for investing the time to make this!
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  • fantastic!! from Barcelona/ Spain
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  • SUMISHTA Brahm 3 months ago
    That was wonderful! Thanks!
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  • Jesus Plaza 3 months ago
    Wow, amazing, thanks for sharing!
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  • Kurt Lorenz plus 3 months ago
    Great!
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  • twelveplusone 3 months ago
    Very well made, great to see! I would love to be able to show my colleagues your video in its original 720p format on a large screen - is there any chance of you making it available for download?
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  • Taylor 3 months ago
    That is the spirit! so focus, i like all of them.
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  • ydy 3 months ago
    not an easy job~~~
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  • Peter van der Steege 3 months ago
    Ah dit is echt geweldig. Erg leuk gemaakt ook. Dank voor deze share Peter
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  • Shuaib Nasir 3 months ago
    wow great!! i learnt a lot through this video.. thanks!
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  • Ron Hansen 3 months ago
    Great video Peter. I started watching this, and then thought, hey this is RISD Peter! Good to see a short slice of your life on here. Quyen was out a few weeks ago for my 40th, it was nice catching up with him.
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  • alex gontijo 3 months ago
    Just amazing, thanks for sharing!
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  • agerone 3 months ago
    i loved the blue background you created in photoshop first, but the background done in inDesign isn't funny at all, it ruined it a bit.
    thank you very much for this video though, hope to see more videos from you and i also check your blog daily now :)
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  • Jason Nunez 3 months ago
    This was amazing. Great for students wanting to pursue anything related to graphics design.
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  • Chris Bishow 3 months ago
    That was sick! A really inspiring video, thanks for the effort.
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  • Nikola Ovcharski 3 months ago
    Awesome work
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  • HORST 3 months ago
    VERY cool, thanks for sharing.
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  • luisjoset 3 months ago
    Awesome Video!!! Keep'em coming!!!
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  • Steve Talkowski plus 3 months ago
    Nice documentation of the process! Would love to hear the thought process during Photoshop retouching and final composite.
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  • Jimmy Doyle 3 months ago
    Wow! That was amazing.
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  • iPhonegrapher 3 months ago
    Wonderfull but it can not be seen on a iPhone with vimeo, why not on youtube?
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  • Peter Belanger plus 3 months ago
    iPhonegrapher I've posted it on YouTube so you can now watch it on your iPhone. It's under my username of peterbelangerphoto
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  • Daniele Rosboch 3 months ago
    Very nice work, very interesting.
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  • Kris D'Amico 3 months ago
    I think every new client should be required to watch this!!
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  • kailash gyawali 3 months ago
    awesome video, just loved it, and got sneak preview on how things are done for final things
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  • Milos Milosevic 3 months ago
    Beautiful!
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  • rocketman 3 months ago
    i hadnt thought that much work is required for a cover. Thanks!
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  • John Armstrong-Millar 3 months ago
    I loved the bit with all the faffing around with the extra lights and fill-ins then taking them all away again. We've all done that. Thanks
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  • florciampoli 3 months ago
    I agree with all the compliments but i will like to add that you pick a wonderful music background. Whats the name of the song?

    Saludos!
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  • byeasy 3 months ago
    excellent )
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  • kopooh 3 months ago
    I study from your movie frame by frame
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  • Super Gab plus 3 months ago
    Wow, superbe video... Incredibile!
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  • jdphillips2 plus 3 months ago
    As a former newsstand AD I have to say this brought back some great memories.

    Kudos on the piece. I REALLY liked the way you moved the camera around during the intervals. Most people would stick the camera on a tripod and let the scene play on in front of the lens. You got the viewer involved and I loved it.

    Cheers
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  • 2TRiP 3 months ago
    Nice video :)
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  • alove 3 months ago
    Very cool! I teach high school graphic design and I have been sharing this video with my students as an introduction to design. My students are blown away at the amount of work that went into the cover creation. Thank you very much for showing the tedious design process in a fun and entertaining way.
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  • Carlos Escobedo 3 months ago
    Gracias! esta muy cool!
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  • deeman 3 months ago
    C o o l ! ! ! !
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  • Totóbal 3 months ago
    Proceso ql laaargisimo.

    Excelente video.
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  • muito bom,parabens !!!!!!!
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  • Shine Raj 2 months ago
    Fantastic!!!!
    Mind blowing!!
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  • Vietjohn Tran 2 months ago
    Enjoyed your video! Thanks for sharing the process.
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  • alex 2 months ago
    great work and seems like a lot of fun. thanks for sharing.
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  • Oli Kember plus 2 months ago
    This is an incredible insight into the obviously much thought about area of the magazine cover, sculpted down to the last detail to grab our attention and make us want to buy the magazine. It's obviously such a fine art and you showcase it brilliantly here. I'll never look at a magazine cover in the same way again!
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  • lino wiehen 2 months ago
    amazing work! now do one with donuts please
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  • Mudtail Wolfe 1 month ago
    This really does make you realise just how much work goes into making a magazine cover. Brilliant work.
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  • mpared 1 month ago
    lovely posted at the curious brain
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