Online PR is all about Community on Vimeo

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6. Online PR is all about Community

by RealWire

4 months ago

5. RealWire - Einfluss gewinnen

by RealWire

8 months ago

4. RealWire - Releasing Influence

by RealWire

9 months ago

3. Die Online-Medien

by RealWire

10 months ago

2. Online Media Presentation

by RealWire

10 months ago

1. The Online Media

by RealWire

11 months ago

Animation about how to approach Online Public Relations from RealWire the news/press release distribution company. The video highlights the community nature of the online media and suggests that in the beginning it may help your success if you imagine you are the guest at a party where you don't know many people.

For more information about how RealWire can help you to approach your online public relations in this way visit realwire.com/ourapproach.asp.

For versions to download visit realwire.com/onLinepublicrelations.asp.

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2 months ago
Dampfer.net
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Ian Delaney 3 months ago

When I speak to marketing people, this is exactly the sort of insight that they lack. They're all about rate of penetration in a universe and buying eyeballs. I think WPP's results today illustrate that isn't going to work for very much longer, even if WPP can't see it themselves.

I love the visual style and it's really spreadable - I can see this getting embedded a lot in blogs and presentations.

My anxiety was that your answer to it being 'slow' is 'organising your own party'. There are very few successful online networks run by brands. Microsoft had one, then closed it down. So did Coke and Walmart and .

IMHO, brands are better served by hooking in to other people's parties. Sponsoring a network (like NMK for example!) or a bulletin board or a blog. And then staying quiet unless people ask. "Getting the drinks in at the bar" might be an appropriate metaphor...

Just my twopen'orth
RealWire 3 months ago

Hi Ian

Thanks very much for taking the time to comment. I really like your "getting the drinks in at the bar" idea, if we had a chance to do it again I'd try and include that :-) and yes I think sponsoring networks like NMK would potentially be a good way of doing this if the fit was right with the organisation.

However, we weren't really trying to say that brands should host online networks specifically. The party analogy was meant more for the equivalent of this very video.

Rather than just relying on day to day engagement to get to know our community we have set out to try and get to know more relevant people.

We have planned and created an "event", of sorts, (publishing this video) and then we have invited people we know and think might be interested (like yourself) to partake. We think/hope the content we have presented to you is relevant and of good quality (not a damp squib that we have talked up i.e. cheese on toast) and hasn’t upset your sensibilities :-)

Based on this response and the tweets and blog posts that have resulted already it has begun to facilitate conversations. This will hopefully strengthen existing relationships and lead to us finding more relevant people for us to converse with, via the sharing of this content and resulting conversations, in one go than would be the case otherwise.

Hope that makes sense!

Thanks again.
Adam Parker, Chief Executive
@AdParker
Justin Souter 3 months ago

Adam

I agree with Ian about the style - excellent. I also like the 'getting the drinks in' ;-D

Everything was going swimmingly until the end when, unless I missed something, it seemed to fall away a bit... :-s

Will try to re-watch & mebbes post about this and some of your other, 'explainer' vids :-)

Keep up the good work

Justin
RealWire 3 months ago

Hi Justin

Thanks very much for the feedback. It would be great if you were able to expand on your point and perhaps suggest how it might have ended on a stronger note from your viewpoint.

Writing the scripts for these pieces is a real challenge and as with the previous video about the Online Media we tried to keep to a 3 minute length. Though we did get some input from a few people before finalising perhaps next time we should post the draft script online before we put it into production and let anyone who is interested make suggestions e.g. like Ian's "getting drinks in" idea? Only issue I can see is there is a degree of chicken and egg to this process where it is often hard to know whether something really works until you see the whole piece. Still if people were interested we would certainly be up for it.

Thanks again.
Adam