There's gotta be a way easier way than how I did it though. Hopefully you can figure it out.

so how did you do it anyway?

Pretty much had 2 layers, one black and white and the other one color and used After Effects to make a mask around what I wanted colored. And did it frame by frame. It sort of looked like this

sspfilms.com/images/masking.JPG

I couldn't have said it better myself!

And it makes black and white things in color.

Let's see Gatorade do that! All Gatorade does is make your sweat colored.

Yeah, and who wants colored sweat?

It would only come in handy if you were drinking red Gatorade and wanted to get some extra sympathy if you got fouled or something.

"Come on ref! He made my whole bottle bleed!"

To be quite honest, I can drink either substance. After playing some intense sport, I don't really spot the difference. Unfortunately, I was uncreative and couldn't come up with a better saying at the end.

Is it in you? was already taken and would have worked quite nicely...

Cait's an a-the-lete. Hear her roar.
Game. Set. Match.

I retire!