This video animation unfolds a very simple and visual idea. Someone's attention is being divided between two things. For a certain time period he is constantly craning his neck up and down. Then, he finds a solution by stretching his face in opposite direction at the same time in order to the watch both things at a time.
The way the nose and one eye of the character stretches (not only in the end but each time) was the core motivation for making this video: something a little bit funny, a little bit clumsy (or easy), and just something rather surprising.