Sneaker lovers and sport enthusiasts have so much in common. Both have an innate streak of
crazy. Both know that sometimes they have to patiently wait for the things they want most – limited
editions, championship titles, etc. But most importantly, both understand that the colors they paint
on their faces and the kicks they put on their feet define who they are.

For these reasons, PUMA teamed up with Philadelphia sneaker collector boutique UBIQ. Located
in center city, UBIQ sits at the heart of a sport-crazed culture – where brotherly love is more like
sibling rivalry and fans have souls made of steel.