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seomoz.org. This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agencies frequently, or agency folks who want to know the best way to approach large clients like HP.
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  • Christina Niven 4 months ago
    I like Tanya Vaughan's comments about the need to use both an in-house SEO expert and contracting with an SEO consulting firm. Good question by Rand Fiskin about bait and switch, i.e., talking to the top dog SEO consultant and then getting stuck with the underling side kick once the contract is signed. That wouldn't be very good company civics.
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