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seomoz.org. This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links.
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  • Christina Niven 4 months ago
    Thanks seomoz for reminding me that trusted sites carefully select which domains to link to while spammy sites don't. It's good civics to only link to trusted sites that have built worthy content. History is showing that search engines are tightening their rules.
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  • Laurel LaFlamme 2 months ago
    Good thought, Christina! Conversely, do no only check out the sites you link "to" - make certain that you have "good quality" sites linking "to you" or "into you"...if you are linking to other websites, do not forget to add a rel="nofollow" in the Anchor Tag.

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