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For the "Make it Interesting" project:
vimeo.com/forums/topic:4117

Almost unchanged since it first appeared in 1885, the Lyle's Golden Syrup tin is a design classic. The dead lion and the quotation from Judges chapter 14, verse 14 were the idea of Abram Lyle, a Victorian sugar entrepreneur and religious enthusiast.

Golden syrup is inverted sugar syrup, made in the process of refining sugar cane juice into sugar. It is widely available in the UK, and is a crucial ingredient in Treacle Sponge, a classic British dessert. It is not so widely available in the US.
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15 Likes
  • Bill 4 months ago
    I was overcome by something halfway through this video that made me suddenly stand up and salute. Love the curly wurly bits 0:38 and later. Nice one Steve. You are becoming an accomplished artist and should possibly consider growing a beard and adopting a more bohemian hairstyle. Your current groove lets you down.
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  • Stephen G 4 months ago
    Man! HD is so cool. Could you do one of HP sauce and have the very rare Marty Feldman rendition of him signing the text on the bottle as background music? (I can only find his version in French)
  • SteveR 4 months ago
    Thanks for the comment. I hadn't heard of that Marty Feldman song before, but having researched it I've concluded that he only ever did it in French. It's here:
    youtube.com/watch?v=xbaldWpo_Dk
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  • Buck Flashroy 4 months ago
    *Stands up and salutes*

    Great video Steve. Just great!
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  • Amenon 4 months ago
    Yummy...
    Hot porridge with Golden Syrup..
    Flapjacks..
    There seems to be some kind of special link with rolled oats...
    Beautiful video - thank you Steve
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  • Robert Himler 4 months ago
    Added to vimeo.com/makeitinteresting . Awesome video. That is some true HD right there! :)
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  • Matt Taylor 4 months ago
    Yay syrup!
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  • zzz1492 4 months ago
    The swirls and the rolling effect on the drum roll: brilliant!
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  • ed 4 months ago
    This is on my shopping list as it's an ingrediant in a beer I'll be making later this month.
  • SteveR 4 months ago
    What type of beer is that?
  • ed 4 months ago
    I'm pretty sure it's Old Peculier, but I will correct myself when I get back home if it's another.
  • SteveR 4 months ago
    Old Peculier, I know it well:
    flickr.com/photos/git/389295725/in/set-72157594528316751/

    It is a most pleasing beverage.

  • ed 4 months ago
    I checked and that is the next on my agenda. I like it as well. I'm not sure how my clone will turn out though because I believe they use their own special yeast. Maybe I'll film a taste comparison when it's finished.
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  • Mark Kammel 4 months ago
    clever title, took me a while to catch it :)
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  • Shef Rock 4 months ago
    Great shots. Now I got a craving for x-mas pudding.
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  • AA 4 months ago
    Did you really delete my comment!? How very dare you.
  • SteveR 4 months ago
    The quality of your original comment did not meet my exacting standards.
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  • Sam Hogarth 4 months ago
    Great video, amazing quality. Consider selling it to them as a commercial. Can I ask which camcorder you used?
  • SteveR 4 months ago
    A Canon HV20. Thanks for the comment.
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  • Mr Sitter 3 months ago
    My Managing Director has just asked "What's with the dead lion on the tin"..or are they bees?, and is the lion dead at all? mmmm...

    Great quality, I could have a lot of fun with syrup. Of course, syrup of figs would not be appropriate for a modern man such as myself who is not afraid to proudly flaunt his balding pate.
  • SteveR 3 months ago
    Give at a "Like", slaphead.
  • SteveR 3 months ago
    After you've given this a "Like", direct your boss to this site, which explains the biblical origins of the image on the tin:
    home.worldonline.nl/~rlion/llsimse.htm
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  • Kake10 3 months ago
    Today I gained an extra spoonful of syrup knowledge!
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  • Saskia Delores 15 days ago
    For months, I thought about this syrup I had seen in a grocery store here in Seattle. I wanted to buy it because it was so beautifully packaged. Then one day, I walked down the aisle to get it and I was horrified that the package had changed- it was plastic and the graphics were less interesting. Perhaps it was just packaging for the U.S. market. I hope so! Nice video...
  • SteveR 15 days ago
    I'm sorry to report that it can be bought in the UK in a plastic squeezy bottle. It is an abomination.
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