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For the "Make it Interesting" project:
vimeo.com/forums/topic:4117

Almost unchanged since it first appeared in 1885, the Lyle's Golden Syrup tin is a design classic. The dead lion and the quotation from Judges chapter 14, verse 14 were the idea of Abram Lyle, a Victorian sugar entrepreneur and religious enthusiast.

Golden syrup is inverted sugar syrup, made in the process of refining sugar cane juice into sugar. It is widely available in the UK, and is a crucial ingredient in Treacle Sponge, a classic British dessert. It is not so widely available in the US.

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  • Bill plus 2 years ago
    I was overcome by something halfway through this video that made me suddenly stand up and salute. Love the curly wurly bits 0:38 and later. Nice one Steve. You are becoming an accomplished artist and should possibly consider growing a beard and adopting a more bohemian hairstyle. Your current groove lets you down.
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  • Stephen G 2 years ago
    Man! HD is so cool. Could you do one of HP sauce and have the very rare Marty Feldman rendition of him signing the text on the bottle as background music? (I can only find his version in French)
  • SteveR plus 2 years ago
    Thanks for the comment. I hadn't heard of that Marty Feldman song before, but having researched it I've concluded that he only ever did it in French. It's here:
    youtube.com/watch?v=xbaldWpo_Dk
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  • Buck Flashroy 2 years ago
    *Stands up and salutes*

    Great video Steve. Just great!
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  • Amenon plus 2 years ago
    Yummy...
    Hot porridge with Golden Syrup..
    Flapjacks..
    There seems to be some kind of special link with rolled oats...
    Beautiful video - thank you Steve
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  • 2 years ago
    Added to vimeo.com/makeitinteresting . Awesome video. That is some true HD right there! :)
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  • Matt Taylor 2 years ago
    Yay syrup!
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  • zzz1492 2 years ago
    The swirls and the rolling effect on the drum roll: brilliant!
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  • ed 2 years ago
    This is on my shopping list as it's an ingrediant in a beer I'll be making later this month.
  • SteveR plus 2 years ago
    What type of beer is that?
  • ed 2 years ago
    I'm pretty sure it's Old Peculier, but I will correct myself when I get back home if it's another.
  • SteveR plus 2 years ago
    Old Peculier, I know it well:
    flickr.com/photos/git/389295725/in/set-72157594528316751/

    It is a most pleasing beverage.
  • ed 2 years ago
    I checked and that is the next on my agenda. I like it as well. I'm not sure how my clone will turn out though because I believe they use their own special yeast. Maybe I'll film a taste comparison when it's finished.
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  • Mark Kammel plus 2 years ago
    clever title, took me a while to catch it :)
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  • Shef Rock 2 years ago
    Great shots. Now I got a craving for x-mas pudding.
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  • Andrea Allen staff 2 years ago
    Did you really delete my comment!? How very dare you.
  • SteveR plus 2 years ago
    The quality of your original comment did not meet my exacting standards.
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  • Sam Hogarth 2 years ago
    Great video, amazing quality. Consider selling it to them as a commercial. Can I ask which camcorder you used?
  • SteveR plus 2 years ago
    A Canon HV20. Thanks for the comment.
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  • Mr Sitter 2 years ago
    My Managing Director has just asked "What's with the dead lion on the tin"..or are they bees?, and is the lion dead at all? mmmm...

    Great quality, I could have a lot of fun with syrup. Of course, syrup of figs would not be appropriate for a modern man such as myself who is not afraid to proudly flaunt his balding pate.
  • SteveR plus 2 years ago
    Give at a "Like", slaphead.
  • SteveR plus 2 years ago
    After you've given this a "Like", direct your boss to this site, which explains the biblical origins of the image on the tin:
    home.worldonline.nl/~rlion/llsimse.htm
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  • Lyall Fvrphy 11 months ago
    It is the wrong sort of 'Lyall'.

    I'll be buying CSR golden syrup although Lyle's has a nicer design.

    We grow our own sugar cane in Australia. In fact there is some sugar cane growing in my parent's garden that I planted in 1994.
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