This is a quick analysis of the digital billboards that have been popping up in our market. This is on-site commentary folks. Video is taken from an "in traffic" point of view, so you really get a feel for just how fast these digital messages go by. I take a closer look at the same board from a nearby parking lot. Some quick observations, from a designer's point of view, and we're done. Worth a look if you have to deal with designing these things. -Oran