A PSA campaign to make administrators and other school personnel aware of actions they can take to reduce, reuse and recycle paper materials in New York City schools. The spot features stop-motion videography, visual metaphors and voice-overs.

New York City schools consume a conservatively estimated 924 trees’ a day, how this number (and the costs associated with it!) can be reduced.

[Produced by Mahmud Ahmed, Jonthon Coulson (coach), Melwin Guzman, Brandon Montes, and Edy Vasquez. Special think to Xu Xu and Peter.]