You can create square, portrait, and landscape Instagram videos. The maximum resolutions are 1080×1080 for square videos, 1080×1350 for portrait videos, and 1080×608 for landscape videos. Although you can have lower resolutions, it’s best to stick to higher resolutions for better video quality. See the optimal size for all social media platforms in this social media video lengths cheat sheet.

The best video format for Instagram is MP4. This format keeps video sizes down while still offering supreme quality. Because the maximum size of an Instagram video is 4GB, it’s important to use MP4 for smaller file sizes with excellent visual and audio quality.

There are many ways to use Instagram video, including creating short Instagram ads, marketing a product or service, building brand awareness, or making tutorials. With Vimeo’s Instagram video maker templates, you’ll have access to several types of Instagram videos to customize for each goal.

Our templates are versatile and designed for all formats supported by the platform. You can easily create videos for in-feed posts, both square and horizontal, as well as vertical formats like Stories and Reels. You will find a wide variety of reel templates and other styles, perfect for everything from product promotions and announcements to tutorials and seasonal greetings. By using our templates on Instagram, you get a high-quality starting point that simplifies your content creation across the entire platform.

You can create an Instagram video for free by using our accessible online video maker. We provide a large library of free templates that you can customize without any cost. Simply select a template, replace the sample media and text with your own, choose music from our royalty-free library, and export the finished file. This process is designed to be straightforward, allowing anyone to produce a professional, high-definition Instagram video without needing advanced software or a paid subscription.

The ideal size, or aspect ratio, for your Instagram video depends on where it will be placed on the platform. For in-feed posts, 1:1 square (1080x1080 pixels) is most common, although 4:5 vertical is also popular. For full-screen formats like Reels and Stories, the best size is 9:16 vertical (1080x1920 pixels). Using the correct ratio is vital for ensuring your video looks great and takes up the maximum screen space on a mobile device, so all our reels templates Instagram are pre-formatted for this purpose.

Yes, our platform is fully equipped to help you create stunning Instagram Story videos. Stories use the same vertical 9:16 aspect ratio as Reels, and you can simply select a Story-specific reel template from our library. These templates make it easy to craft everything from quick polls and calls to action to short announcements, all perfectly sized and formatted for the ephemeral Story format, ensuring your video looks professional and engaging to your followers.

You can easily make a coming soon video for Instagram using our pre-designed templates specifically for announcements. Just search the library for a "coming soon" or "reveal" template, then customize the text, colors, and timing to fit your brand. These templates are an efficient way to build excitement and anticipation for a new product, event, or service, giving you a polished coming soon video for Instagram that is ready to post in minutes.