55DSL

• 
• 
• 
• 

If there’s one word that sums up the 55DSL attitude, it is “fun”. If that sounds a bit over-the-top, consider the evidence. Created in 1994 as an experimental spin-off from Diesel, the brand rapidly established its own exuberant identity. Now a company in its own right, it both complements and defies its parent.

55DSL’s Fall/Winter 08/09 resounds the twisted noise of the 80s hi-fidelity stereo mixed with all the wholesome goodness of old school high quality audiocassette graphics. Always on the top of our pops; Military and sport influences form a dynamic mash up of sexy attitude and saturated bright colours that are all bumping and grinding in the most electric of denim washes ever!