If you own a business (or just work for one!) you know how crucial it is to find and convert new, qualified customers. But it can be challenging to find those high-value customer leads, and turning those leads into a loyal customer base can be even harder. At Vimeo, we want to help business owners and marketers bridge the gap between making awesome content and building their audience.

That’s why we’re launching a new and improved solution to help you kick your lead generation efforts into high gear. With Vimeo’s new suite of lead generation tools, Business, Premium, and Enterprise users will be able to:

  1. Put their videos to work with contact forms that allow you to capture more than just email from leads (think demographic info, area of interest, and professional insights).
  2. Integrate and automatically sync contact form submissions with top email marketing platforms like Hubspot, Mailchimp, and Constant Contact.
  3. Stand out to leads by creating and including engaging GIFs of your videos in follow-up email campaigns, which have been shown to increase conversions by up to 103%.

Find more customers with Vimeo

Start generating and converting high-quality leads with customizable contact forms, integrations with top email platforms, and embeddable GIFs in email.

How to generate and convert new leads with Vimeo 

When it comes to managing and marketing a business, coordinating a whole host of different tools and platforms is often part of the gig. But Vimeo’s improved lead generation tools are built to help you do it all — leverage the power of video to generate quality leads, engage with them, and ultimately convert them into customers — straight from your Vimeo account. (This means it’s one of the most affordable end-to-end lead gen solutions out there. NBD.)*

Here’s how you can get started: 

1. Generate new leads with customizable contact forms

This is big, you ready? You can now place open-text contact forms anywhere in your video (before, during, or after!) to collect whatever information you’d like from anyone who views your content.

But that’s not the only benefit! Our contact forms are:

  • Multi-step, a format that’s been seen to increase form conversion by up to 52.9%. 
  • Mobile optimized, which means they look great on any screen size, from desktop to mobile. Vimeo is now the only video platform to offer mobile-optimized forms on video.
  • Native to Vimeo, making it significantly easier for users to add them to their videos. No more complex set-up process: simply plug and play to capture your leads! 

You can also include a custom message, logo, or a link to your privacy policy on your contact form. From there, you can customize messaging to boost newsletter signups, build a future mailing list, or gather more info on specific audience interests and segments.

Add contact forms to your videos via interaction tools in your video settings, then customize them to your heart’s content.You can embed that video anywhere on your main website, landing page, or blog — then track impressions and submissions of your form straight from Vimeo analytics. That’s lead generation, made simple.

2. Sync those submissions with your email marketing platform

IIt’s never been easier to connect your Vimeo account to your platform of choice. Simply select your preferred email service provider in your video settings, then sync contact form submissions directly into your email platform.

We integrate with HubSpot, Mailchimp, Campaign Monitor, and Constant Contact. (You can also download your lead data as a .CSV, if you prefer a lower-tech approach.)

3. Engage your new leads with better emails

To top it all off, you can now include engaging video content in your email sends by embedding GIFs right into the body of your follow-up campaigns!

Simply create a GIF of your video with a few clicks, and Vimeo will generate an email platform-specific video embed code (for providers like Gmail, HubSpot, Mailchimp, Campaign Monitor, Constant Contact, Keap, and Google AMP) that’ll make embedding as easy as a simple copy and paste. (That’s great news for your conversion and your click-through rates.) Just head to your video’s embed settings to get started.

Generate and convert more leads now

*Just make sure you grab your computer for this one — these tools are currently only available on desktop.