For organizations operating in a remote work or hybrid working mode, training can pose a new challenge. When you onboard new employees, one of the most important steps is giving them the right training for their role. For those of you familiar with slideshow-style eLearning (and how boring it can be!), it won’t come as a surprise to know that more than half of Google’s research participants said they use video to learn new skills since 2020.

That desire to learn from video content translates well in the workplace — especially during the employee onboarding process. 

If your business relies on slideshow-style eLearning to train new hires, either because you’re not sure how to create training videos or you think it’ll be too hard, this guide is for you. 

What we’ll cover

With all that being said, let’s dive in.

What is a training video?

In a business context, a training video is a type of video content you provide employees (both new and existing) to help them learn a particular skill or area of knowledge. 

Corporate training videos (and the quality of them) often make up a huge part of company culture. The better the training, generally the more likely the staff are to enjoy their working experience. 

Speaking of how training videos benefit your employee’s work life, let’s talk about other reasons why you should be making them. 

Why make a training video?

While there’s no real scientific evidence to say so, anecdotally speaking, many people refer to themselves as visual learners. In this sense, they mean they prefer to see how something should be done before trying it out themselves (or they are able to follow along) rather than read about it. 

From personal experience as both a corporate trainee and lecturing at university, I can say there are a few key benefits to using videos for learning experiences:

  • Easier to retain information. This is especially true for learning processes (as opposed to straight-up facts). When someone can see the how alongside the what it becomes much easier to remember.
  • Higher engagement. When I ran lectures, one with only text and images vs one that contained a video, can you guess which generated more conversation and interest? The one with video.

    This is consistent with research that says 69% of consumers (which your employees are) prefer to watch a short video to learn about a product or service.

  • It’s cheaper. Since we’re talking about business here, one of the major benefits of using training videos instead of having in-person training sessions is that it keeps costs down — especially if you produce your own training videos.

    The Training Industry Report says in 2020, the U.S spent $82.5 billion on training. This is a decline from previous years, showing the usefulness of remote training with video, necessary because of Covid-19.

So what type of training video would be best for your organization? Let’s take a look at the different kinds you can use.

Types of training videos

For a whole onboarding program, your human resources or training department will likely need to explain various parts of the business and operations. These can often be better explained in different types of training videos.

Tutorial videos

Tutorial or instructional videos can help your new employees understand step-by-step how to perform a certain task or follow a process. Great tutorial videos often include interactive visuals, quizzes, annotations, and more to help improve retention.

Even within tutorial videos, there are a couple of different approaches you can take including:

  • Animated videos. These are usually quite short and work well for data visualization, where having a real-life person explain might confuse viewers.
  • How-tos. These are the most common instructional video. These explain how to do something, usually in numbered steps.
  • Demos. Similar to a “how-to”, demonstrations are what you’ll want to use if you want to show a process or product in action.

Tutorial videos are pretty flexible, and you can cover almost any topic with them.

Screencasts

If you want to make short, quick explainer videos around a small computer-based task, screencasts or screen capture videos are for you.

For screencasts, presenters record their screen while explaining or performing a task. These recordings are then usually shared with specific team members who need them. And while quick explainers are the most obvious use-case, there are a few others such as:

  • Website walkthroughs
  • HR explanations
  • Project deep-dives
  • Technical walkthroughs

These are also some of the easiest and cheapest types of training videos to produce thanks to tools like Vimeo Record.

Presentation captures

Screen recording is great for capturing remote sessions. But if you have in-person presentations like product launches, you’ll also want to record those for playback.

Recording live events to keep inside your internal knowledge base is a great way to ensure valuable sessions are available for everyone. Both those who couldn’t attend and for future employees. 

How to create an effective training video

So now you know what benefits you can get from making training videos and what types you can create. Let’s take a look at the steps involved in training video production.

1. Choose a format

The very first step you need to take when producing a training video is deciding the format for it. Thinking about the types of videos we’ve already gone through, try to match one up with the type of training you want to provide.

One format for example can be using Vimeo Record. You can create a screencast-type training video walking the new employee through your customer interface. 

However, if you want to use an animated instructional or interactive video (but you perhaps lack the skills of a professional animator), you can check out a Vimeo Create template like this one:

2. Film your video

So here’s where you’ll start recording your training video unless you opt for an animated one. In which case, at this step, you’ll be working through your template.

If you’re using Vimeo Record, all you’ll need to do is click on your Vimeo Record Chrome extension, decide if you’re recording just the screen, just the camera, or both, then hit Start Recording. 

With other types of videos, like presentation captures or HR onboarding videos, you’ll likely want to invest in high-quality cameras. You might cringe at the initial costs, but you’ll be saving money in the long run since you only need to record these videos once.

3. Editing

The beauty of producing your own training videos is that you’re in control of how it comes together. After filming or putting your animations together, you can the video files using video editing software. 

While you don’t always need a video editor, especially for screen recordings, it can help polish the video up by adding branding, transitions, and editing out speaker pauses. 

Some of the best video editing software tools on the market include:

  • Adobe Premiere Pro
  • Apple Final Cut Pro
  • Apple iMovie
  • Pinnacle Studio
  • CyberLink Power Director 365
  • Vimeo Create

Any of these tools will help get your video ready to train new employees in no time.

4. Host and distribute your training video to stakeholders

Once your video is filmed and edited to your liking, you’ll need a place to host it and share it with others in your organization. 

If you need more privacy (say the training has sensitive company content), or easier ways to organize, find and share your videos, Vimeo’s Video Library can help you out. 

You can make sure your videos are only accessible by specific people or teams, and use SSO. 

For a free option, you may consider creating or publishing to a YouTube channel dedicated to employee training. Your training videos can be uploaded as YouTube videos, which are pretty easy to share. If you need them to be private, you can always keep the videos unlisted — just be aware that anyone with a link can watch them.

5. Follow-up to ensure understanding

The final step in producing training videos is making sure the content does its job. When using videos to train new employees, it might not always be easy to gauge how well they’ve understood the content (unless you’ve included interactive quizzes). 

However, one great feature of hosting videos on the Vimeo Video Library is that users who have access can comment on the videos they’re watching to ask questions at specific time codes.

Along similar lines, you can always ask your new employees to comment at the end of the videos or fill out a quick form to say they’ve watched and understood the content of the video. If you end up with lots of questions or feedback, it’s a good indication that you might need to go back over the content of the video and improve it.

Training video templates to try

If you’re still struggling with ideas on how to build an effective training video, you can always try out one of Vimeo’s corporate training video templates. These templates can help you hit the ground running and get a video set up in minutes. Here are a few you can take advantage of:

  1. First Day:

The First Day template is a great option to help you give an overview of what an employee can expect on their first day and virtually tour the office.

2. First Six Months

Many new employees worry about expectations in their first few months. Help put their minds at ease with a friendly guide.

3. Workplace Safety

To cover the essentials, you can use the Workplace Safety Training template. You can use this to cover health and safety, food hygiene, fire safety, or any industry-specific safety standards.

Find more templates: Corporate training video templates

Creative training video examples

Before you go ahead and start creating awesome videos, let’s take a look at some examples of creative training videos to help fire up some inspiration.

CDS Agency Training Video

CDS Agency provides a neat and professional onboarding training video with a strong narrator explaining the expectations of its concierges.

Worksafe NZ

This training video covers health and safety in the construction industry. But despite the serious topic, they’ve managed to include humor and engaging graphics to hold your attention.

Greystone & Co

These types of videos help new employees get to know key people in the organization. They can help offer them motivation as well as inspiration from leadership. What’s more, they’re relatively easy to produce.

Training videos FAQ

What should be included in a training video?

A good training video should include relevant instructions to the task or process you’re training for (with learning objectives), a clear narrative, and interactive elements to ensure understanding.

How do I create an employee training video?

There are five main steps for creating an employee training video:

  • Choosing the video format
  • Filming your video (or creating the animations)
  • Editing
  • Hosting and distributing your video
  • Following up with your employees
How long should a training video be?

A training video can be anywhere from 20 seconds, explaining how to find a specific folder for example, to 10-15 minutes. Any more than 15 minutes you risk overwhelming your viewer, or them losing concentration.

How do you record educational videos?

The steps are very similar to recording a training video, but you can learn how to record an educational video with more in-depth information in the Vimeo blog.

Use video for your employee training

Instead of relying on the same old, boring training slideshows, try using videos in your organization’s training programs.

You don’t need a massive budget to create a range of engaging and effective training videos for your new employees. You can even start with an everyday smartphone, or recording your screen and webcam using Vimeo Record

If you’re short on time, or you’d rather use a tried and tested format, check out the variety of corporate training templates available in Vimeo Create.

Make a corporate training video in minutes