Looking for up-to-date virtual event statistics? 

We’ve got just the list for you with fresh webinar and virtual event stats and insights from industry leaders. 

Use these event statistics to inform your video marketing and internal communication strategies, convince stakeholders to invest more in webinars, and optimize your virtual events to drive more registrations and customer engagement. 

In 2020, Linkedin reported that 67% of marketers increased their investment in webinars 

As we head into 2022 the looming question is: will virtual events continue to be popular?

The short answer: yes.

We surveyed marketers and professionals on the topic and we learned that:

  • 72% of survey respondents are expecting to attend the same number (or even more) online event as they currently are once in-person events return. (Vimeo)
  • 45% expect to attend the same number of virtual events as they currently are. (Vimeo)
  • 27% expect to attend more virtual events than they currently are. (Vimeo)

A Statista 2021 survey backs this. According to their survey respondents, 40% of the events they plan to attend in 2022 are predicted to be virtual. Another 35% said they’d be hybrid – virtual paired with in person.

On the whole, this figure confirms:

  • Virtual events have increased in popularity by 35% from 2020
  • Hybrid and in-person events have reduced by 32% since 2020

At the same time, 52% believe investment in in-person events will increase in the future (Content Marketing Institute).

With that, it’s safe to safe to say that virtual events 👏 are 👏 here 👏 to 👏 stay 👏

Let’s take a closer look at those event statistics.

The benefits of hosting virtual events

Lead generation, customer education, and employee engagement are but a few perks of hosting virtual events. Let’s look at the numbers:

  • 45.7% of marketers say that the primary goal of virtual events is to generate a pipeline (Markletic)
  • 68% of B2B marketers say live events help with generating the most leads (Marketing Charts)
  • 80% of folks attend virtual events for educational reasons, followed by networking purposes (Markletic)
  • 72.5% of virtual event attendees agree learning is their main goal with the online events they attend. Fewer than 10% said networking was their main priority (Bizzabo)
  • 55% of marketers share that the top three goals for their online events include: customer relations, education, and retention (Bizabbo)

What’s more, according to our survey results, there are several reasons people are leveraging virtual events and webinars:

  • 52% use virtual events for employee training or onboarding. (Vimeo)
  • 57% use virtual events to educate and engage with their customers. (Vimeo)
  • 66% of people host virtual events to communicate (and respectively) engage employees. (Vimeo)
  • 59% host webinars for lead generation and marketing purposes such as promoting their brand, product, or service. (Vimeo)

graph that represents the different reasons participants use virtual events

No wonder:

  • 93% of event professionals plan to invest in virtual events in the coming future (Bizzabo)
  • About 52% of B2B marketers say they conduct between 20-30 virtual events per year with 21% of the participants saying they host over 30 virtual events each year (Statista)

Virtual event engagement statistics

Now, let’s take a look at the state of virtual events’ audience engagement. Content, speakers, and engagement tools are critical to ensuing that attendees can maximize their time at virtual events.

  • 64% and 63% of participants agree that the quality of speakers and relevance of content, respectively encourage them to sign up for events. (Vimeo)
  • 67% of online events attendees agree that it’s essential for presenters to be engaging and passionate about the subject they’re talking about (RedBack Connect)
  • On average, online attendees watch 68% of a 20-minute or longer session (Bizzabo
  • 29% of online sessions’ attendees watch only 20% of the average session with 26% viewing only 10% of the average session (Bizzabo)
  • 11% of online attendees say they didn’t learn as much as they expect to in the virtual events that they attend (Bizzabo)

  • Attendees are twice more likely to rate online events as “not fun at all” in comparison with in-person events (Bizzabo)

From our research, we gained deeper insight into attendee behavior:

  • More than 75% say live, in-person and live (hybrid), and online events are valuable. In comparison, only 64% find pre-recorded, online events valuable. (Vimeo)
  • 75% of folks sign up for 1-5 virtual events per month with half of them attend all events they sign up for. (Vimeo)
  • 68% — over half of the attendees — share they rewatch content from events they’ve attended. (Vimeo)
  • Three quarters of attendees say they’d rewatch the event later if they missed it live. (Vimeo)
  • 70% of viewers report an event should be just an hour or less. Two-thirds of the respondents also say they’re discouraged from registering for an event if it runs longer than an hour. (Vimeo)
  • 78% of people who attend online events opine that Q&As work well for engaging them. (Vimeo)
  • 77% who attend events also believe masterclasses/tutorials work well. (Vimeo)

Graph that depicts the types of content survey respondents find most valuable

On the event organizers’ end, here’s what’s happening:

  • 82% of B2B marketers think that attendee engagement is an essential KPI for online event success. (Bizzabo)
  • Small gatherings, networking events, and round table discussions are the three “most popular” (in this order) virtual event types. (Markletic)
  • An overwhelming majority (80.2%) of event organizers are able to reach a wider audience with virtual events. (Bizzabo)
  • On average, virtual events organize 12 sessions per event (Bizzabo)
  • 58% of virtual events are small – reaching 300 live attendees (Bizzabo)
  • 8 to 10 people is the “ideal audience size” for online small chats and round tables according to marketers (Markletic)
  • 63% say that the ideal time for an online round table discussion ranges between 60-90 minutes (Markletic)
  • Only 30% of virtual events’ hosts use giveaways to engage their audience (Markletic)
  • 90% of online event organizers leverage surveys to measure their attendees’ satisfaction (Markletic)
  • 61% use videos as an interactive element for engaging their online event audience. (Markletic)
  • Q&As are by far the most popular format for engaging participants in live events (Vimeo)
  • 71% of marketers use polls to ensure that their attendees don’t lose attention (Vimeo)
  • Only 20.1% of marketers live stream their virtual events on social media (Markletic)

Virtual event planning and promotions statistics

In this section, we’ll cover event statistics related to email promotion, social media marketing, event promotion plans and more.

Your event registration is a key component for getting attendees in the door:

80% of B2B marketers say their website is the most widely used channel for driving virtual events’ registration. This is followed by email and social media with sales being the least leveraged tactic for getting attendees to register (Statista)

According to Markletic, here’s an overview of the promotional channels marketers use to drive registrations:

  • 60% use social media to drive virtual event registrations
  • 51% of B2B marketers leverage business partnerships to drive registrations 
  • 49% of marketers share programmatic advertising is a useful tactic to drive event registrations
  • 76% of marketers share that email is the most effective for driving online event registrations
  • 39% say their sales teams help drive a substantial number of online event registrations

For the time it takes to prepare and promote virtual events:

  • The most successful online events take at least 15 days advanced promotion (On24)
  • Companies need between 3-6 weeks to prepare and promote a small virtual event  (Markletic)
  • 65% of marketers say it takes more than 6 weeks to prepare and market large-sized virtual events (Markletic)
  • 70% of event organizers opine that “good microphones are critical” for the success of online events. They also agree on microphones being more important than camera, which they ranked second in event success importance (Markletic)
  • 78% or three quarters of businesses say organizing an event lead to “positive event ROI” (Markletic)

Virtual event production and design

Let’s now look at event statistics on the production and design of virtual events from the Vimeo’s survey results:

  • 76% of event organizers say their events are impactful in terms of marketing and communicating with leads and customers. (Vimeo)
  • It takes up to 10 hours to prepare an online event. 40% of event organizers also share they invest 2-5 hours preparing for live events, whereas, 22% spend about 6-10 hours preparing a live event. (Vimeo)
  • 70% of event organizers also reveal minimum 2-15 people are involved in the event planning process. (Vimeo)

The event planning process can include anywhere from 2 – 10 people:

👉 40% of event organizers using preparation help from 2-5 people 

👉 20% of event organizers using preparation help from 6-10 people

👉 10% of event organizers using preparation help from 10 – 15 people

As for per participant spending:

  • 34% of marketers share they spend between $500 and $1,000 on each participant of a virtual event with 17% of respondents spending over $1,500 on each participant (Statista)

With all that said, it’s important to note that 54% of online event planners are investing more time and attention on improving their attendee experience rather than logistics (Amex)

Despite this, increasing the number of events organized poses the following challenges according to the survey Vimeo recently conducted:

  • 41% of event organizers reveal technical issues prevent them from increasing the number of live events. (Vimeo)
  • 39% share team resourcing prevents them from increasing their live event programming. (Vimeo)
  • 32% reveal content generation for live events is a constraint that prevents them from scaling virtual events. (Vimeo)
  • 30% of survey respondents also share they’re apprehensive about technical issues before going live. (Vimeo)

As a result:

  • 59% or over half of survey participants say they’re likely to leave a live event due to technical issues. (Vimeo)
graph of more than half of survey participants will drop off a live event due to tech issues

Other sources are citing tech issues as a big challenge for virtual events:

  • A poor connection is the top annoyance in a virtual event (Markletic)

For successful virtual event planning and production, Bizzabo reveals:

  • 92% of marketers suggest online event hosting software makes it easier to accomplish business outcomes. (Bizzabo)
  • 80% of the marketers who use event software don’t have any trouble proving their event’s ROI. (Bizzabo)
  • 89% who use event software say that it helps them save time with planning events. (Bizzabo)
  • 58% of B2B companies use event software for their online programs. In contrast, 54% of B2C companies use it (Bizzabo)

That said, here’s research on virtual events design:

  • 83% or 8 in 10 share they included custom design elements like icons, backgrounds, and imagery to their webinars (On24)

Virtual events industry costs statistics

Virtual events are poised to grow over the coming years with more investments in a variety of resources:

  • Before the pandemic, the global events industry was expected to be worth $1.1 trillion in 2018. And, is predicted to grow to $2.3 trillion by 2026 (Allied Market Research)
  • The global online events market size was estimated to be $94.04 billion in 2020 and is projected to grow at a compound annual growth rate (CAGR) of 23.7% from 2021 to 2028 (Grand View Research)
  • The virtual events industry is expected to grow from $78 billion to $774 billion – about ten-fold – over the coming decade (Grand View Research)
  • Businesses spend over $10k annual on live events. This breaks down to:

👉 40% spend under $10k

👉 24% spend between $10-50k

👉 17% spend between $50-100k

Webinar statistics

Here’s a round-up of all the fresh webinar statistics:

  • Webinars are the top virtual event format (Statista)
  • 99% of companies consider webinars a crucial part of their marketing plans (Statista)
  • 54% of B2B professionals consume webinars weekly (Ring Central)
  • The global webinar market is projected to reach 800 million by 2023 (MarketWatch)
  • 94% of webinars are made available on-demand after the event ends live (Webcast)
  • 84% think ‘webinar’ is a relevant term and 66% use it frequently (Vimeo)

The Content Marketing Institute annual research on content marketing trends also ranked webinars and other virtual events highly:

  • 51% of marketers say webinars are the top video format producing the best results 
  • Virtual events including webinars were rated as the content type delivering the best content marketing results in 2020-21

CMI’s respondents also reveal:

“Work-from-home forced us to do more webinars instead of live [in-person] events, which ended up increasing our actual audience 10x. And not a junk audience either, but a relevant audience that we weren’t reaching before.”

In fact, CMI’s report also agrees that investment in webinars in 2022 is expected to grow:

  • 69% of marketers are planning to invest in video and 61% are aiming to invest in events (digital, in-person, hybrid) – making video and events the top two content marketing-related investments areas in 2022.
  • When it comes to digital events, 41% of marketers say they want to host the same events as 2021 with 33% planning to up their spending in online.

Now, for webinar statistics content planning and hosting:

  • The average duration for webinars is between 39-60 minutes (WorkCast)
  • The best time to run webinars is around midday as a general rule of thumb. Aim for hosting your event at 11 a.m. PT (2 p.m. ET) if unsure when your audience is most active. (On24)
  • An average of 55% of webinar registrants attend the event. Data, training, and communication webinars see the highest registrant to attendee conversion rate (On24)
  • The average registrant to attendee conversion rate drops to 43% for webinars with over 100 attendees (On24)
  • Conversion rate for communication webinars is 68.78% on average and 36.82% for education webinars (On24)
  • Marketers are planning more interactive webinars. 69% of webinars hosted in April 2020 offered a downloadable resource for engaging attendees (On24)

Host your virtual events today with the right software 

With all these event statistics including webinar statistics, we’re sure you’re feeling pumped up to host more online events.

Go live with your next virtual event