A [3min.] portion of our profile on 1% For the Planet, an alliance of businesses that donate at least 1% of their annual revenues to environmental organizations worldwide. Founded by Yvon Chouinard and Craig Matthews, 1% has grown to over 4800 members since its launch in 2002 and has certified nearly $750 million to approved environmental non-profits. Music by Neil Halstead & Jack Johnson courtesy of Brushfire Records onepercentfortheplanet.org