In this 99U talk, Slack’s director of brand communications explains her approach to giving the chat app its voice, endearing it to millions of users. From finding unlikely places (like error messages) to show authenticity, to the significance of naming product features, Anna shows us why words matter in product design, and how to choose your moments to wield them.

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99U

Created by 99U

Talks from Behance's 99U Conference, an annual event where leading creatives from around the world come together to focus on the mechanics of making ideas happen.

99u.com/conference

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