How to create brand-boosting Facebook ads every time
No matter the purpose of your Facebook video ads, you want to catch the attention of Facebook users and ultimately stop the scroll. Take your business to a new level with Facebook video ads by following these best practices and tips.
Understand and meet Facebook’s requirements
Facebook video ads must meet the following specifications to be approved by Facebook: they recommend ads be 10-15 seconds long and have a minimum resolution of 1080 x 1080. Vimeo offers dozens of free, customizable Facebook templates optimized for these exact specs. According to Facebook, using both static images and video in your ad leads to more conversions.
Prioritize mobile-friendliness
More Facebook users browse the social network from a mobile device than a desktop or laptop. With Facebook video ads, it’s crucial to make them look amazing on mobile. Use Vimeo Create’s Facebook ad maker to optimize your video size, trim video length for a digestible video, and include your brand messaging within your Facebook ad. 1:1 or square format is optimal for in-feed video ads, while 9:16 (think Facebook Stories) is preferred for a mobile experience.
Make it pop without sound
Since not all Facebook users browse their feeds with sound on, use Vimeo’s Facebook ad maker to add captions and create dynamic, animated Facebook ads that grab (and keep!) their attention. Tell a story that makes sense even if your ad is muted.
